Thursday, February 8, 2018

The Curious Cat Tries the "Hype" : NU Skin AP24 Whitening Toothpaste



We all fell for it one way or another. After all, word of mouth is the most powerful marketing tool there is anyways. But when the claims are too good to be true, naturally, The Curious Cat will be there to investigate.

You open your Facebook account and you see one of your friends post a dramatic photo of their "supposedly" whiter set of grills and you can't help but sigh and gasp "WOW". Shen then tells you she's ordering again and should you be interested in trying it out too, send her a private message so that she can include your order with hers too and boom! You've been caught Line, hook, and sinker. Hahaha....I know it too well. 

But since most of my friends kept on posting about this magical paste that would "supposedly" turn you into an overnight toothpaste model, I had to give it a try.

Bought this for Php 380.00 (Philippine Peso). I don't know if that is a fixed price for resellers or if it varies from one to the other. But first, Let's start with the ingredients list. If you are allergic to anyone of these please don't join the bandwagon and just stick to your old all natural toothpaste.


Ingredients: Water(Aqua), Hydrated Silica, Sorbitol, Aluminum Hydroxyde, Glycerine,
Tetrasodium Pyrophosphate, PEG-12, Flavor(Aroma), Cellulose Gum, Poloxamer 338,
Poloxamer 407, Sodium Lauryl Sulfate, Sodium Monofluorophosphate, Dimethicone, Titanium Dioxide, Sodium Saccharin.

Its claims include: 
- Whitens teeth while fighting plaque with AP-24 proprietary technology.
- Removes stains while whitening, brightening and polishing teeth for a radiant smile.
- Provides a long-lasting fresh, clean mouth while aiding in prevention of dental cavities.

Now, apparently, AP-24® is a patented plaque-fighting agent of medical grade dimethicone and surfactants. AP-24® is a long chain that can wrap around teeth and hold tightly to leave your mouth feeling slicker and fresher longer. If you want to know more about the scientific explanations regarding this product, you could write about it from the NuSkin website here.

The warning you could see at the back actually confused me a bit. it says "Warnings: Keep out of reach of children under 6 years of age. In case of accidental ingestion, Seek professional assistance or contact a Poison Control Center immediately." But then, you could see after that, directions and even an illustration on how much you should give a child 6 years and under. A tad bit confusing.


The tube itself is sealed prior to usage which is a good thing to ensure you of no product contamination right off the bat. For smell and taste, if you are used to the regular fresh minty breath feeling your regular toothpaste gives you, you will feel that lacking here. This has a faint minty taste with a hint of vanilla. Right after brushing you will notice that your teeth has a glossy feel to it. That my friends, I believe is their AP-24 technology coming into effect. 

I used this tube religiously 2x a day until it ran out. The product lasted me a little over 2 months. and this was the result I got. (Yeah, brace yo selves for some uneven realness..hahaha...)


Pictures and resellers often posts on facebook such a drastic change for only two weeks of usage I believe? Hmmm.... based on my experience and as the picture itself shows, yes, there is an improvement. My teeth definitely brightened but not to the incredible extent some people claim to be for two weeks. Heck, this was over 2 months and that was the only effect I got. Most of it, I think, is the AP-24 technology's work. It coats your teeth with some sort of a protective film that will prevent your teeth from coming in direct contact with foods that might stain your teeth. But stop using this for a week, your teeth will go back to the way it was before.

Verdict: for a toothpaste, something you use daily, the price is not practical at all. pretty steep. Now, if improvement on teeth's brightness jumped from point A to point C or D, I wouldn't have mind the price, in fact, I would have included this in my staples. But for that effect at that time frame, I think not. I'd have to pass. It was great to have tried it and it does work to some extent but will definitely not buy again. 

Of course, effects will vary from one person to the other. Have you tried this toothpaste? How did it fare for you? Leave me a comment or two and let me know.

Till then,